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PERSONAS

METHODS

EXAMPLES OF METHODS FROM MY HUMAN-CENTRED-DESIGN TOOL BOX COVERING

 

AFFINITY DIAGRAMS

FOCUS GROUPS

INTERVIEWS

OBSERVATIONS

JOURNEY MAPPING

DESIGN GAMES

LASER CUTTING

3D PRINTING

PROTOTYPING

ARDUINO

CONCEPT VIDEOS

CO-CREATION

CONCEPT VIDEO OF THE APP GUIDINGS
When pitching and presenting our start-up Guidings it was useful with a concept video to illustrate the user experience of the app.
This video was shot on a Fall day in Copenhagen, Denmark.

 

INSIGHT VIDEO FOR THE MUNICIPALITY OF COPENHAGEN
In a project the challenge was how to make smokers in Copenhagen throw out their butts in the the trash bins and not in the streets. One main insight was that people in general would not throw trash in the streets. However butts were not considered as trash and were considered ok to throw in the streets. To stress this insight the story of Bud was developed.
 
PERSONA CREATION
Personas are a great way to communicate insights and values of users. To the left you see a presentation of the "The Intellectual Car Enthusiast" used in a project with Volvo. The Persona consits of
 
  • Introduction Card
  • User Journey
  • Mood Board
  • History
  • Values and Dreams
  • Relation to Cars and Technology
  • Example of Use cases with his Car
     
PHYSICAL PROTOTYPING 
 
My PHD concerned how to use prototypes in Early Stage Product Development, hence I am a strong enthusiast of building prototypes in many different fidelities. These supports exploration, communicating and testing.
INSIGHT VIDEO FOR THE MUNICIPALITY OF COPENHAGEN
Another insight in the butt project was that smokers would consider the butt as such a small thing. With such size it was considered as impactless to throw in the streets. In this video we wanted to illustrate the bigger picture and spent 10 minutes picking up butts a Kultorvet in Copenhagen, Denmark.
 
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